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Social Responsibility
Society
We strive to make life more enjoyable through our quality products and services. We continue to offer consumers products that are “Appealing, Playful, and Useful”, collaborate with partners to build a responsible supply chain, and actively engage in public welfare and charity to convey love and positive energy.
Society
Responsible Product
Through the "1+1+1" Quality Control Mechanism, we conduct comprehensive quality checks at three levels and implement rigorous oversight throughout the entire product life cycle. In marketing, we adhere to the regulations and requirements of the regions where we operate, proactively identifying and managing potential risks in our business processes to prevent misleading consumers or infringing on their rights during product marketing and advertising. While firmly sticking to value-for-money proposition,we hope to take IP design as the feature, continuously deepen the high-quality IP cooperation, and keep producing high-quality innovative products to make daily necessities more fashionable and trendier.
Sustainable Supply Chain
We continue to improve our supply chain management system. In terms of supplier management, we have been checking the access audits, supervision and inspection, capacity enhancement and responsible supply chain, etc. Our suppliers are also required to meet ESG requirements related to environmental protection, anti-corruption, labor management, etc. And we empower suppliers to improve their capabilities through multiple channels, so that we can jointly build a sustainable and responsible supply chain system.
  • The Supply Chain Grievance Mechanism
    We gradually improve the supply chain grievance mechanism, requiring supplier factories to refine communication mechanisms between management and worker representatives. Where trade unions exist, communication must involve trade union representatives to ensure employee voices are heard. In parallel, we have also established multiple channels, including questionnaire surveys, hotlines, and anonymous mailboxes, to irregularly collect and survey the demands of supplier employees.

    After receiving demands and complaints, the Audit Center will conduct investigations and refer the matter to the Product Department for follow-up based on the severity of the issue. We strictly implement whistleblower protection measures, maintaining a zero-tolerance attitude towards any form of retaliation. All information related to whistleblower cases is kept strictly confidential at every stage to ensure the security of both the whistleblower's identity and the reported content.
  • Encouraging and Compulsory
    We have integrated social responsibility requirements into our supplier access assessment, and have included labor rights protection, environmental compliance (all types of pollutant emissions must be properly treated before discharge), as well as health and safety requirements as key audit items in both our internal audits and third-party audits under the "Factory Audit Guidelines". Any non-compliance found may result in a one-veto mechanism against the supplier.

    We encourage suppliers to obtain certifications such as ISO 45001, ISO 14000, and BSCI, and require that suppliers provide ISO 9001 certification before formal product delivery.
    We promote improved social responsibility performance among suppliers through incentive-based policies, such as prioritizing the market launch of products sourced through green procurement initiatives.
Employee Development
We continue to implement policies on equal opportunity, diversity, and anti-discrimination for employees, and protect the legal rights and interests of our employees in such areas as recruitment and dismissal, compensation and benefits, promotion, working hours, rest periods and other related aspects. We have conducted diversified employee activities, set up comprehensive communication channels, continuously enhanced our employee welfare system. In terms of employee development, we adhere to the diversified and inclusive development of talents, globalization and localization of talents, which create a broad development stage for employees to help them explore their potential and provide diversified career development paths.
Talent Development and Training System
  • Reserve talent cultivation
    Cultivating young/complex talents for the Group’s new strengths
    Dark Horse Program

    Select fresh graduates from top-tier universities and invest three years in developing them into internationally oriented talents.

    Creative Talent Trainee Program

    Create young and diversified high-performance core business elites, junior managers, and experts.

    Pilot Program

    Cultivate operation and management talents for stores in China to help them become outstanding operators of million-selling stores.

    Flood Dragon Plan

    Facilitate domestic and international talent channels to help the distribution market enhance sophisticated store management, achieving steady improvement in both performance and profitability.

  • Leadership Training
    Developing Versatile Talents Who Excel in Leading Teams and Gaining Strategic Insights
    Coaching Leadership

    Helpe managers achieve simultaneous advancement of individuals, teams, and organizational.

    MTP Advanced Management Program

    Focuse on managerial role cognition, improving work management, and team building, with the aim of enhancing their capabilities in both team management and task management.

    “The Way of the Operator Phase II” Special Empowerment Training

    Revolve around the four major roles and twelve core competencies of business operators, integrating strategic insight and AI thinking along with hands-on PK (competition) practices.

  • Cultivating a Youth Talent Pipeline
    Systematic Development of a Full-Chain Talent Pipeline
    New Employee Onboarding Program

    Help new hires quickly adapt and transition into qualified roles through culture learning, skills training, mentoring, and integration activities.

    TOP100 Store Managers, TOP500 Store Managers

    Provide specialized training via executive sessions, offline learning, operations salons, benchmark sharing, and after-action reviews.

    Reserve Regional Manager Program

    Develop managers through hands-on projects, theory learning, store visit training, and evaluations.

    Regional Manager Development Program

    Enhance overall capabilities in data insight, financial mindset, merchandise management, and marketing, combined with learning exchanges and after-action reviews.

Talent Development and Training System
Harmony Community
We actively engage in public welfare and charity, take on the responsibilities and duties of corporate citizenship, and promote the implementation of programs on the five major public welfare themes: "children", "women", "critical illnesses", "disasters" and “pets”. We encourage our employees to actively participate in volunteer activities, community welfare programs, and volunteer services, providing support and assistance to those in need within their capabilities.
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