We actively leverage MINISO’s influence in overseas communities to donate goods and distribute food to those in need. Through organizing fun activities for children, we bring care and convey our love globally.
In 2025, the U.S. team held a Family Day public welfare campaign at the New Victory Theater in New York's Times Square, donating 400 branded plush toys to children participating in on-site interactions, delivering happiness and care through warm gifts. The Group deepens its connection with local communities and fulfills its corporate social responsibility. Through such activities that blend cultural entertainment with public welfare, we hope to create beautiful memories for more young people and contribute to harmonious development of local communities.
In 2025, the Peru team, together with local public welfare organization PerúPendiente, visited a school in Lurigancho-Chosica, bringing moments of warmth to children at a special education center. Nearly 3,000 gifts were handed out to the children, making them feel happiness and warmth,
and allowing the power of public welfare to spread on campus.
In 2025, the Guatemala's Oakland Store held the "Sharing Day" activity, aiming to rally community support for children's health. All of the store's revenue that day, together with additional donations, was donated to the Puente Foundation (a local public welfare foundation) to specifically help combat chronic child malnutrition. Every purchase became an act of love, safeguarding the healthy growth of children together with consumers.
In 2025, the Réunion team participated in the 2025 "ODYSSEA Ocean Exploration" breast cancer prevention and treatment public welfare initiative, actively fulfilling its social responsibility. We formed a 50-member charity team and participated in two charity events: a 5km walk and a 10km run. Every step embodies our support for the cause of the breast cancer prevention and treatment, demonstrating the brand's social responsibility shine through action.
In 2025, the Malaysia team visited a local Chinese primary school, actively participating in the school's charity bazaar activity. We selected a range of products for the charity sale and donated all proceeds to the school. This fund was used to support school education programs and student welfare, turning the brand's public welfare commitment into action.
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