In November 2025, we held the first Values Story Sharing Conference at the Canton Tower Theater. Blending inspirational speeches with stand-up comedy, the event attracted over 600 onsite participants, including Group executives, key management personnel, employees, store managers, partners, and their families. The online live broadcast reached approximately 20,000 people, with a total cumulative exposure of 173 million times across the entire network and over 140,000 interactions. By replacing one-way lectures with authentic stories and conveying profound content through light-hearted delivery, the event vividly demonstrating the Group's continuous exploration and breakthroughs in product innovation, globalization development, and cultural construction.