MINISO Announces the Soft Opening of its First Store in Italy, with More to Come
GUANGZHOU, China, April 12, 2021 /PRNewswire/ -- Leading lifestyle product retailer, MINISO, has announced the opening of its first store in Italy, conducting a soft opening which started on April 8, and plans to open three more stores this month with their flagship store in the pipeline for a mid-2021 opening.
MINISO Taiwan Launches new Blind Box Collections, Hundreds enjoy the little surprise of blind box
GUANGZHOU, China, April 7, 2021 /PRNewswire/ -- MINISO, the world’s leading lifestyle product retailer, introduced its six signature blind box collections in Taiwan market from April 2 at its store in Ximending, including the global debut of its Qee Bear blind box series. To spread the enjoyment of the “little surprise” brought by blind boxes, the carnival was attended by local influencers and hundreds of blind box fans.
MINISO Mexico Launches Limited Edition Xico Crossover Collection
GUANGZHOU, China, Mar. 30, 2021 /PRNewswire/ -- Spanning over 80 countries with more than 4,514 stores in seven years, MINISO, a lifestyle product retailer, has taken another key step in going global. In Mexico, the brand has released a special limited-edition crossover collection with Xico, an ancient character inspired by the ancestral breed of Xoloitzcuintle dogs that represents Mexico around the world. The partnership, for the first time, has been granted by MINISO headquarters to a regional market for developing its local IP for local markets, which marks the company's increasing focus on localization in the process of globalization.