MINISO Launches #LoveWithoutDistance Valentine’s Day 2021 Campaign
MINISO, a lifestyle product retailer, recently launched its #LoveWithoutDistance Campaign on Instagram, and encouraged fans to share their love stories amid COVID-19 lockdowns, which saw it select 100 touching love stories from people separated by COVID-19 lockdowns, and then deliver a mystery $100 MINISO gift box to their loved ones on Valentine’s Day 2021.
MINISO to transform into a new retail platform, incubate more sub-brands
Ye Guofu, the founder and CEO of MINISO, a lifestyle product retailer, today unveiled the company’s 2021 business strategy.
MINISO Donates Over 2 Million Masks to North American Non-Profit Organizations and Colleges
GUANGZHOU, CHINA, Jan. 27, 2021 /PRNewswire/ — As part of its campaign in the fight against the COVID-19 pandemic, branded variety retailer MINISO (NYSE: MNSO) has donated more than 1 million masks to Get Us PPE and over 10,000 masks to colleges around the U.S. The masks will aid in protecting front-line workers, under-resourced communities and college students across the country.