In 2025, MINISO successfully held a signing cooperation ceremony with Jinan University Cosmetics and Medical Aesthetics Research Institute, marking the official implementation of industry-universityresearch collaborative innovation in the field of skincare R&D. On this basis, MINISO further collaborated with Jinan University Cosmetics and Medical Aesthetics Research Institute, User Say, and NBC to complete precise classification of sensitive skin groups and in-depth analysis of core pain points, systematically compiling the research results into the Centella Asiatica Scientific Skincare White Book, injecting positive momentum into the scientific development of the beauty and skincare industry.