02.072023
MINISO USA Achieved Staggering 250% Membership Growth in 2024, Underscoring Successful Localization Strategy
In January 2025, Global lifestyle brand MINISO rolled out an upgraded membership program, packing it with exciting perks such as birthday blind box cards, points for discounts, and reduced SVIP thresholds. These exclusive benefits are designed to deliver even more joy and rewards to consumers, fostering a stronger bond with the MINISO brand.
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