MINISO Brings the Fun of Collectable Toys to Warsaw’s Iconic Retail Hub
Spanning 70 square meters, the new store is located at the ground floor entrance of Złote Tarasy—a premier retail and lifestyle hub in the heart of Warsaw. Directly connected to the central train station with convenient transportation access, the mall is home to a strong portfolio of international brands and attracts over 21 million customers annually.
Inside, the store features a curated selection of MINISO’s most popular collectible toy lines, including its blind box series, mini collectibles series, and vinyl plush toys. Highlights include the Stitch “Gen Z Street” and “Eat Something Before Sleep” series, as well as popular character lines from global IPs such as Sanrio and Harry Potter. The immersive experience is enhanced by a large Stitch figure set in the storefront window, and a futuristic blue color scheme with metallic finishes, light-reactive materials and golden terrace elements that echo the mall’s iconic wave-shaped glass roof.
Trendsetting Vinyl Plush Series Makes Poland Debut
As Poland's first retail store specializing in blind boxes and collectible toys, the new MINISO location acts as a gateway for Polish consumers to discover and purchase vinyl plush toys firsthand. Available collections include MINISO's Stitch vinyl plush series, which has already seen huge success in the United States, Southeast Asia, and Canada, as well as the official Disney "Mickey Fun Crash" and Winnie the Pooh "Naughty Party" series. Combining on-trend styles with high-quality materials, the vinyl plush toys both look and feel great, with the soft fur contrasting against the detailed vinyl faces, hands, and feet to create a completely unique experience.
Grand Opening Celebration with Fluffy Carnival Surprise
To celebrate the grand opening, MINISO offers discount vouchers to up to 100 fans as part of its MINISO PLUSH ICON online campaign. A grand opening event also takes place at the store from August 1-2, featuring all-day live DJ shows, dance performances, in-store discounts, and more. Starting August 4, MINISO launches a fluffy carnival where it offers a collectible passport to consumers who purchase vinyl plush products in store. This passport can be filled with stamps by participating in various interactive experiences and then redeemed for exclusive gifts.
More Popular MINISO Products On the Way
The opening of MINISO's Collectable Toy Store in Warsaw marks the beginning of the brand's comprehensive upgrade and expansion in Poland. In September, MINISO unveils a 1,000 square-meter flagship store in Złote Tarasy, offering a full range of lifestyle products, from home goods to fashion accessories, in addition to its iconic toy collections. With a continued focus on interest-driven consumption and immersive retail experiences, MINISO gets ready to bring even more of its popular toys and collectibles to Polish consumers.
###END###
About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.
Franchise Inquiries
