MINISO Vinyl Plush Festival Running from September 20 through October 26
 

MINISO’s Exclusive Pop-Up Heads to Austin, Portland & Chicago
The Vinyl Plush Festival kicked off on September 20 at Barton Creek Square in Austin, drawing enthusiastic crowds of collectors and trendsetters. It continues at Clackamas Town Center in Happy Valley—the largest and longest enclosed mall in the Portland metropolitan area—from September 27 to October 19, and concludes at Woodfield Mall near Chicago, one of the nation's largest shopping venues, from October 4 to October 26. Stores will be drenched in a creamy-purple palette with Sanrio IP character décor and an oversized Stitch figure that invites guests to explore what's inside.

MINISO Vinyl Plush Festival ’s pop-up debuted at Barton Creek Square, Austin
 

Highlighting the pop-up, MINISO debuts the Sanrio POP STAR and Sanrio FOX ISLAND collections to immediate acclaim from designer-toy enthusiasts and IP collectors. The POP STAR series fuses K-pop and Y2K aesthetics with oversized plush headpieces, stylish apparel and interchangeable accessories, while FOX ISLAND lines deliver a cozy, calming palette accented by fox-ear silhouettes and jingling bell bows. Randomly inserted rare pieces fuel on-site trading and collaborative set-building, turning every purchase into a social moment.

Sanrio POP STAR and Sanrio FOX ISLAND Vinyl Plush Series are available at the Pop-up Store
 

The special-edition Disney Stitch Panda, kitted out in a bear hood and green asymmetrical chain, heads a roster that includes Mickey Head in the Clouds, Stitch Eat Something Before Sleep and the Stitch Gen Z Street Collection. Merging toy culture with street-level utility, MINISO’s vinyl plush converts from a display piece to a bag charm or gift-ready present.
The “Hang Out With MINISO” Vinyl Plush Festival showcases the brand’s unique appeal to Gen Z through mood-driven themes, fashion-forward styling, and playful expressions of personal relationships. Designed for multiple scenarios, the vinyl plush can be used as keychains, gifts, or home décor, offering both functionality and collectability.
 
“At MINISO we believe collectibles should be more than toys—they’re a way for fans to express individuality and connect with others,” said Bella Tu, VP and GM of MINISO Overseas Directly Operated Markets. 
 

US Exclusive – GEN Z Panda Stitch
 

Beyond the U.S. pop-ups, the “Hang Out With MINISO” Festival has already kicked off worldwide. MINISO is rolling out dedicated vinyl plush zones across stores in Canada, Australia, Indonesia, Singapore, Malaysia, and Vietnam. Notably, MINISO store at Singapore’s Changi Airport will launch exclusive Disney Mickey City Collection Vinyl Plush Pendant and 12-inch Plush Toy both in the shape of Merlion starting October 1, 2025.

MINISO Vinyl Plush Festival marks a new step in redefining the brand's collectible experience, blending creativity, lifestyle, and community engagement. Looking ahead, MINISO plans to expand its IP collaborations and introduce more exclusive designs, continuing to deliver joys and surprises for fans worldwide.
 

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About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand